Introducing CambiaraEdge
The disciplines of change management are typically about the successful “internal adoption” of new processes, technologies, policies, and a number of other initiative types that companies undertake to remain competitive in today’s rapidly moving marketplace.
Our success at The Cambiara Group has been facilitating and managing change, through our hybrid application of conventional philosophies from Kurt Lewin's Three-Stage Model Kotter's 8-Step Model, Prosci’s ADKAR Model and many others. Our approach to deploying these philosophies, includes the development of a specific change strategy and tactical plan for each client, project management through to delivery, leadership engagement & development, and at the core is an ongoing platform of stakeholder communications.
This critical element of communications quickly became a “sweet spot” for us at The Cambiara Group in the projects we manage. Our tactics that provide listening, information, visibility, connection, engagement…before, during and after change, is what led us to launch of CambiaraEdge.
Employees adopting change is a lot like Customers adopting your brand. It’s about providing an ongoing mindset of value and advantage. It’s about their awareness of your brand, having knowledge of its value, how its desirable to them, how it engages them to take action, and how they feel about being loyal to it..
CambiaraEdge provides that strategy, plan and the tactical services to increase and sustain your customer""
- James Ellis Managing Director
The Cambiara Group.
CambiaraEdge extends our communications tactics beyond providing “internal adoption” for business change, to providing specialized marketing services that drive the “external” adoption of a company’s brand, products, services and visibility in the marketplace they serve.
Providing capabilities to engage potential customers to adopt and remain loyal to your company’s brand… leveraging today’s techniques and technologies.
CambiaraEdge Services
Demographic
Analysis
Competitor
Analysis
Go To Market
Strategy & Tactics
Corporate Artwork &
Image Management
Website Design &
Ongoing SEO Maintenance
Email Marketing &
Frequency
Social Media Design, Upload & Ad Management
Marketing Analytics
& Reporting
Event Planning, Design, Deployment & Management
... and much more.
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